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Whose Conversion is it Anyways?
Paid search marketers love to track everything – sales, geography, demographics, time of day – if we can measure it, we want the data! Data, however, can sometimes lead us to make wrong decisions,...
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Achieving Paid Search Efficiency with Value Added Flow Analysis
As Paid Search advertising continues to grow and the industry continues to expand, its processes are becoming overly complex and complicated. With added keyword competition, seemingly endless...
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Landing Page Optimization Tools Improve Conversion Rates
Landing page optimization can potentially be far more powerful than an increase in traffic when it comes to generating more conversions. In order to optimize your landing page successfully, the key is...
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A Fatal Mistake in Facebook Marketing
If you were invited to a beach party, you would not show up in a tuxedo, would you? Nor would you go to a wedding wearing your swimsuit? Then why are you running your search pay per click (PPC) ads on...
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The Importance of Goals and Metrics in Social Media Marketing
Internet marketers already familiar with search engine optimization and pay per click marketing know the importance of analytics, metrics, key performance indicators, and so on. Analytics can (and...
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How Do You Find New Customers? 3 Critical Search Marketing Strategies
Finding new customers is a critical objective for any business. No matter what kind of marketing a business uses to meet that objective, from business cards to web sites, success requires understanding...
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How to Combine Your PPC, Social Media & SEO Campaigns: Part-I
Online marketing today is not quite what it used to be. Just a couple of years ago, the combination of SEO with PPC seemed to be the final word in serious online marketing. With Social Media gaining...
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Benefits and Pitfalls in Running AdWords Campaigns
Google AdWords can have numerous benefits if planned, executed, and monitored properly. There are also pitfalls to be avoided. This article will cover important things to avoid as well as effective...
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Should Social Media Really Be A Top Priority?
The level of buzz about all things “social” in marketing today is becoming deafening and frankly I’m worried that in some organizations it will drown out the voice of reason when it comes to setting...
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What’s More Valuable: A Facebook Fan, a Twitter Follower or an Email Subscriber?
These days, any conversation about online marketing is required by law (OK, not really) to include extensive discussion of Facebook and Twitter. Social media is heralded as the way to generate buzz and...
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